HOW TO WRITE MONEY-MAKING "HOW-TO' REPORTS
This is the "real" Money Maker in the Mail Order business - the
basic "How To" Report. It's something anyone can produce, and
with all the proper ingredients at the right time, you can
become independently wealthy! The hard part, of course, is
getting all the proper ingredients at the right time.
Your basic "Money Making report" is usually two pages in length,
sells for $3, and outlines instructions, details, or a "How-To
Method" for solving a problem: making more money, saving money,
attaining greater happiness, or fulfilling an ambition or desire.
One of the most successful reports was and still is, a short
report on "How To Keep Moles Out Of Your Yard", by one of the
deans of self-publishing, Jerry Buchanan. Another of the most
successful and biggest money-makers ever written, had to do with
the many different ways to prepare and serve hamburger. Simple,
basic, grass roots kind of information is what we're talking
about.
Any man, woman or child can write a saleable report on any
subject - providing he or she has knowledge of that subject
through personal experience, research, or both. A lot of women
write successful money-making reports based upon better ways of
solving household problems. And a lot of men write successful
money-making reports on how to get greater pleasure from
leisure time activities such as fishing, woodworking or other
hobbies. The list of subjects one can write about is endless,
and reports on how to make more money easier and faster are no
more limited to male authors than expertise in cooking is
limited to female authors.
Writing your report is easy and quite simple. However, it does
take longer, and requires more sweat, blood and anguish for some
people to produce a "finished" product than it does others, even
if they are equally intelligent and knowledgeable.
The best advice anyone can give you on how to write a
money-making report is to advise you to write as though you were
talking to someone - as though you were instructing your next
door neighbor via the telephone on the subject at hand. I use
the word telephone here to point out that regardless of how much
you wave your arms, point your finger, or even draw pictures,
you aren't getting the message across, and your neighbor won't
"see" what you're talking about until you tell him in the kind
of language he can understand.
Write in a style similar to the book reports you used to give
when you were in the 6th, 7th and 8th grades. Do you remember
the "theme papers" you used to have to research, outline and
write for term finals? You got a good grade if you presented
your material in a straightforward style, had the facts, an
didn't pad out your paper.
Be factual, and be clear. Know your reader and use the kind of
language he expects you to use. This does not mean that you
should drop to the level of military barracks talk or that you
should elevate yourself to the level of a pseudo Rhodes Scholar.
It just means that in writing the basic "How-To" report, you
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